What are the market considerations for our pricing approach?

Charities may be pricing a service for:

  • Individual users or customers – for example, you may sell books or places on training courses
  • Organisations and companies who are your customers – for example, local authority staff may be sent on your courses
  • A contract to deliver services or a service you are seeking a grant for

You need to understand what value your service has for your customer. Factors which would influence a customer’s opinion of value might include:

  • The level of specialist knowledge in your charity
  • The relevant experience of the staff and volunteers
  • An understanding of their problems and the challenges they face
  • Evidence that your approach delivers results for beneficiaries
  • Established track record
  • The extent of their need to find a solution to a problem

Want to discuss further?

Jonathan Orchard


Arlene Clapham

Risk & Assurance Manager

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